Something Slowing You Down? Let's Talk.
Tell me what's slowing you down. I'll figure out how to fix it.
Curious problem-solver • 15+ years • Business problems solved with software
Most SMBs stay small not by choice
Making the leap feels impossible.
The stuck point:
- You know you need better tech, but timelines are vague and the path forward is unclear
- You're cobbling together systems that don't quite work together
- No one to translate business needs into tech strategy
- Investment paralysis—scared to commit resources without clarity
What's possible:
- Custom solutions tailored to your business
- Save money by replacing expensive tools
- Clear path forward with realistic timeline
- Someone who understands both business and tech
You're ready to invest in growth—you're already spending on marketing, operations, tools. You just need someone to help you see what's possible.
You don't need to know the solution
You just need to know what's annoying you.
You describe the problem. I explore the options. We decide together.
No tech jargon. No assumptions. Just solutions that work for your business.
What makes this different
Pattern Recognition
Worked across fintech, cyber, healthtech, SaaS, ecommerce. Same problems, different industries—reusable solutions.
Optimized Systems + AI
Years of building efficiency systems. AI amplifies productivity without sacrificing quality.
Obsessed with Simplification
Strips complexity down to actionable items. Sees patterns where others see chaos.
Cross-Client Learning
Each project improves the process. Building blocks from 25+ clients. Your project benefits from everyone before you.
I don't start from scratch. I start from 15+ years of patterns, systems, and proven components.
What you actually get
Simple, straightforward, collaborative.
Discovery
Describe your project via client discovery form. I review and ask questions.
Exploration
We explore fit and possibilities together. No pressure.
Proposal
Tailored quotation with scope, timeline, pricing for your needs.
Build
Regular updates, demos, feedback loops. You see progress early.
Launch
Go live with your solution. Ongoing support and updates included.
What you get:
- Working solution tailored to your needs
- Reliable hosting and infrastructure
- Training and onboarding for your team
- Ongoing support and updates
The difference:
- No 50-page proposals
- No endless discovery phases
- Working software early—not endless wireframes
- Solution tailored to your business
What I solve
Common problems I fix for businesses like yours
Time-Wasting Processes
- • Invoicing that takes hours every week
- • Manual data entry between systems
- • Repetitive tasks eating your team's time
- • Reports that require pulling data from 5 places
Tools That Don't Fit
- • Paying $1000/mo for software that's 80% useless
- • CRM that doesn't match your workflow
- • Systems that almost work but need customization
- • Multiple tools held together with duct tape
Things That Should Be Automated
- • Customer onboarding processes
- • Order fulfillment workflows
- • Follow-up emails and reminders
- • Data syncing between platforms
Custom Business Needs
- • Internal tools your team actually wants to use
- • Customer portals tailored to your service
- • Dashboards that show what you actually need
- • MVPs to test ideas before big investment
Not sure where your problem fits?
That's fine. Tell me what's annoying you—I'll figure out the solution.
Why this works
Efficient Execution:
Tailored Approach:
I can save you money and solve your problems—let's explore how.
Who this is for
You're a good fit if:
- You're ready to explore what's possible and invest in the right solution
- You're frustrated by inflexible SaaS products or unclear paths forward
- You're stuck between DIY and enterprise solutions
- You want efficient execution and real solutions
- You're open to exploration and iterative development
You're not a good fit if:
- You're optimizing purely for lowest cost—I deliver value through efficiency, not by cutting corners
- You need enterprise-scale infrastructure from day one
- You expect miracles without clear requirements
- You're not willing to provide feedback during development
Cross-industry experience
I don't specialize in one industry—I specialize in seeing patterns across all of them.
Industries I've worked in:
The healthtech solution I built informs the fintech dashboard. The e-commerce platform teaches me about inventory systems that apply to SaaS. Your project gets all of that experience.
Experience you can trust
15+ years experience
I've been doing this long enough to know where the gotchas hide.
~25 clients
From POCs that became companies to established businesses across industries.
Production solutions shipped
I've built products that scaled from 0 to millions of users. I know what works.
I'm curious by nature—always playing with new tools, finding better ways to build. Every project teaches me how to go faster next time.
Common questions
I don't know if my problem needs software. Should I still reach out?
Yes. Tell me what's annoying you. I'll explore whether it's software, automation, integration, or something simpler. You don't need to have the solution figured out—that's my job.
How can you deliver value efficiently?
Optimized systems, AI, reusable components, and focused execution. I don't waste time on bloated processes—I focus on building what matters.
Is this just outsourced dev?
No. I build production-grade solutions myself with high standards. You're working with someone who cares about quality and has built systems that scale.
What if scope changes?
Clear change request process. We adapt as needs evolve—that's part of building the right solution.
Do you offer ongoing support?
Yes. Support and maintenance options are available based on your needs.
What tech stack do you use?
Modern, proven stacks. I choose based on your needs, not trends. The goal is a maintainable solution that works.
Can I see examples?
Happy to discuss relevant experience on discovery calls and explore how similar solutions might work for you.
What if I need to scale or add features?
Solutions are built to grow with your business. We can add features, scale capacity, or integrate new capabilities as your needs evolve.
Ready to explore what's possible?
The possibilities are endless. Let's explore together—I'm sure we can find something of value.
No sales pitch. Just a conversation about what could work for your business.