Sashka.

Solutions. Delivered.

Your vision, our expertise, real results

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About

Hi, I'm Alex.

I've been programming since I was 9, a Mechanical Engineer who made a transition to Software Engineering about 11 years ago.
Since the very beginning, my mission statement was - to understand what makes startups great. What can I do to help them achieve their goals. What works? What doesn't? These are the questions I've been working on answering, and I trully believe I have.
My journey began in the Frontend world, and gradually I've added Backend, devops, architecture & mobile.
My main skills are problem solving and building efficient systems. The domains may vary. Eventually, you need things, and my job is to supply solutions.

Solutions

Every comany has its own unique needs. I can adopt to your needs and assist wherever it needed most.

  • Consulting
  • Fractional CTO
  • Hands on programming
  • Turn key projects

What I do

Long story short - I take care of your web needs.

My main focus is on helping start-ups at two crucial phases.

The begining - I help you build a robust and scalable infrastructure for your company. You know the saying "Quick & Dirty"? So I go for "Quick & Clean". You can build your company on solid foundations, such that won't require you to rewrite the entire thing a year or two from now. It's not that hard, unlike what people say.

The refactoring phase - So you've started out in "Quick & Dirty" mode, but now it's time to make changes. When you feel that the development is not going according to your needs, I'm here to help out.

office content 1 office content 2
Sashka doing some work

How I do it

Modular Simplicity. Sounds fancy, right?

Drawing from functional programming principles, I belive that robust, scalable, and adaptable systems are best achived through small and predictable modules. I design these modules to be easily testable and modifiable. The product is a dynamic creature by nature. The codebase should be able to adjust according to the product's needs. Side effects should be managed, not just happen.

Testimonials

Projects

Some of the projects we've worked on in the past few years

Pregni

Mobile App

Led the development of a comprehensive pregnancy tracking mobile application, architecting a robust solution using React Native and Expo for cross-platform compatibility. Implemented a modern tech stack combining Supabase for real-time data management with Elixir and Phoenix LiveView for highly responsive server-side features. The application delivered a seamless user experience while maintaining high performance and scalability.

React TypeScript Supabase Postgresql Elixir Phoenix LiveView
Uniform

SaaS

Co-founded and served as CTO of Uniform, a specialized platform designed to revolutionize form management for marketing agencies. Architected and led the development of a no-code form builder featuring dynamic styling capabilities, seamless integrations with major CRM platforms including HubSpot and Salesforce, comprehensive lead management, and sophisticated marketing pixel implementation. Built the system using a clean architecture approach with Node.js backend and React/MobX frontend, successfully orchestrating a strategic database migration from MongoDB to PostgreSQL to enhance scalability and performance.

React Node.js Mongo Postgresql TypeScript
Marble

Client side platform

Led the development of the company's entire client-side infrastructure, delivering a sophisticated marketing platform that featured complex multi-step form workflows and comprehensive internationalization support. The system included a robust CMS and numerous high-converting landing pages. Served as the sole frontend architect and developer, successfully scaling the system until the company expanded to a full development team.

React TypeScript Gatsby
Alison.AI

Internal backoffice tool

Developing an internal company tool, implementing both frontend and backend solutions. Architected the system using Next.js and React for a responsive frontend, PostgreSQL for robust data management, and MobX for efficient state handling. The solution streamlines company operations while ensuring scalability and maintainability.

React TypeScript NextJS
scalpel

Client Side ERP

Cutting-edge medical supply chain software designed for surgery centers and other medical facilities. Spearheaded the complete client-side development using React and MobX within an NX monorepo architecture. Implemented complex form systems with comprehensive validation logic, and engineered seamless data transformation between .NET DTOs and TypeScript APIs. The solution delivers a robust interface for managing critical medical supply operations.

React TypeScript
balance

Initial MVP product

Led the frontend development of a sophisticated B2B payment system during the company's critical MVP phase. Architected and implemented the complete client-side infrastructure, establishing a solid foundation for future development. Successfully handed over the system as the company transitioned to their in-house development team.

React TypeScript
ChargeAfter

UI infrastructure

Orchestrated a complete overhaul of the company's UI infrastructure supporting 40+ developers across multiple departments. Led the implementation of a comprehensive design system, internationalization framework, and state management solution. The new architecture streamlined development workflows and established consistent standards across the organization.

React TypeScript
Here Mobility

Payment System

Led the frontend development and integration of a robust payment gateway system, implementing multiple payment providers including Adyen and dLocal. Managed the integration of provider SDKs to enable seamless payment processing for the company's client base while ensuring secure transactions and scalability.

React TypeScript
Here Mobility

Shuttle Management Admin

Led the development of a comprehensive shuttle management web application, focusing on two specialized backoffice interfaces for distinct user roles. Directed a team of three in-house developers to deliver a robust solution that streamlined shuttle operations management.

React TypeScript
Cyrus

Web client

Led the development of the company's web interface, implementing a comprehensive payment system and establishing a unified design system. The solution delivered a cohesive user experience while ensuring secure financial transactions.

React TypeScript

Contact Us

How may we help? Tell us about your needs and let's see how we cah assist.

Email us:

Email us for general queries, including marketing and partnership opportunities.

[email protected]

Call us:

Call us to speak to a member of our team. We are always happy to help.

+972 (50) 306 8586

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