Not your typical dev shop

I'm a generalist problem solver with deep expertise in building high-quality products and making development teams more effective.

I help Israeli and US startups move faster without accumulating technical debt.

See how I can help

What I do differently

Three principles that guide how I work with startups

Quality without compromise

Senior-level output from day one. No junior developers learning on your dime. No cutting corners that you'll pay for later.

Make development cycles work

I identify and eliminate bottlenecks—infrastructure, tooling, processes, or architecture decisions that are killing you now.

Stay ahead of the curve

I test new technologies constantly. I offer battle-tested solutions you didn't know existed, not the same stack everyone uses.

How we can work together

Need senior development capacity right now?

Get senior-level output, immediately.

No tedious hiring process. No equity dilution. No ramping up junior developers. You get an experienced developer who can ship production code from day one, understand your architecture decisions, and improve your codebase while delivering features.

Starting a new project and want it done right?

Launch with a foundation that scales.

I build new projects as production-ready systems from the start: well-structured monorepo, design system, proper state management, organized server architecture, shared utilities. Everything set up so your team can move fast for years, not just weeks.

The opposite of "move fast and break things." More like "move fast because nothing breaks."

Feeling like your team is busy but velocity is terrible?

Fix the invisible problems slowing you down.

I deliver a detailed technical audit identifying exactly what's holding you back—performance bottlenecks, architectural debt, tooling gaps, inefficient workflows. Then I provide an actionable implementation roadmap with real steps, not vague recommendations.

Better yet: I can implement the fixes so your core team stays focused on features while I eliminate the friction.

This isn't a PDF you file away. It's a partnership to make your development actually effective.

Planning a migration or major infrastructure change?

Execute migrations without derailing your roadmap.

Stuck on an old version of Node, React, or your database? I handle the entire migration—planning, execution, validation—so your team can keep shipping features. I've done this enough times to know where the gotchas hide.

What makes me different

I'm thorough.

I look at problems from multiple angles and deliver out-of-the-box solutions that account for your specific constraints—technical, business, and organizational.

I'm obsessed with developer experience.

Slow builds, flaky tests, confusing architecture, manual deployment processes—these aren't "just how it is." They're fixable problems that compound into massive productivity losses. I fix them.

I test new tech constantly.

While other developers stick with what they know, I'm exploring new tools, libraries, and approaches. That means I can offer you solutions that genuinely make development easier, not just different.

I make things more effective.

Not just "working," but genuinely efficient—faster feedback loops, better abstractions, cleaner architecture, more robust systems.

Experience that matters

Industries I've worked in:

Fintech Healthtech Cybersecurity Ad tech Privacy Gaming Streaming

Things I've built:

Payment gateways Dashboards Mobile apps Marketing sites CMS systems E-commerce

I don't just understand these domains—I've shipped production code in them.

Development workspace Coding Tech stack Team collaboration

What clients say

Who I work with

You're a good fit if:

  • You've been burned by cheap developers and learned that lesson
  • You value quality and long-term sustainability over short-term speed
  • You want someone who improves your systems, not just adds to them
  • You're a technical leader who knows that better infrastructure = faster features

You're not a good fit if:

  • You're optimizing purely for lowest cost
  • You need a large team immediately (I'm boutique, focused on quality)
  • You want someone to just execute tickets without questioning approach

Ready to work together?

Let's talk about what's actually slowing you down and whether I can help.

Or reach out directly:

[email protected]